Skip to main content

Documentation Index

Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt

Use this file to discover all available pages before exploring further.

Overview

Tracksuit measures how well consumers know and consider your brand. Connect it to Hazel to track your brand health metrics — awareness, consideration, and purchase intent — alongside your performance marketing data.

What Hazel pulls

Once you connect Tracksuit, Hazel has access to:
  • Funnel metrics — brand awareness, consideration, and purchase intent over time
  • Brand health trends — how your brand metrics are changing period over period

How to connect

Find Tracksuit in the Hazel marketplace and click the + button. You’ll need to paste your Tracksuit API key. What you’ll need: Your Tracksuit API key, found in your Tracksuit account settings.

Example questions you can ask

Once your Tracksuit data is connected, try questions like these:
  • “What’s our current brand awareness?”
  • “How has our brand consideration trended over the last 6 months?”
  • “Show me our full brand funnel — awareness to consideration to purchase intent”
  • “How does our brand awareness compare to last quarter?”

Good to know

  • Tracksuit data is survey-based, so metrics represent consumer perception rather than behavioral data.
  • Pair with your ad platforms to see whether brand marketing spend is translating into awareness and consideration gains.
  • Your data refreshes automatically.
Ready to connect? Head to the Hazel marketplace to get started. Need help? Reach out via your shared Slack channel or contact support.