Overview
Tracksuit measures how well consumers know and consider your brand. Connect it to Hazel to track your brand health metrics — awareness, consideration, and purchase intent — alongside your performance marketing data.What Hazel pulls
Once you connect Tracksuit, Hazel has access to:- Funnel metrics — brand awareness, consideration, and purchase intent over time
- Brand health trends — how your brand metrics are changing period over period
How to connect
Find Tracksuit in the Hazel marketplace and click the + button. You’ll need to paste your Tracksuit API key. What you’ll need: Your Tracksuit API key, found in your Tracksuit account settings.Example questions you can ask
Once your Tracksuit data is connected, try questions like these:- “What’s our current brand awareness?”
- “How has our brand consideration trended over the last 6 months?”
- “Show me our full brand funnel — awareness to consideration to purchase intent”
- “What’s our current purchase intent score?”
- “How does our brand awareness compare to last quarter?”
- “Have any of our brand metrics declined month over month?”
Good to know
- Tracksuit data is survey-based, so metrics represent consumer perception rather than behavioral data.
- Pair with your ad platforms to see whether brand marketing spend is translating into awareness and consideration gains.
- Your data refreshes roughly every 6 hours.