Documentation Index
Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
Use this file to discover all available pages before exploring further.
Overview
If you advertise on Amazon, this integration gives you visibility into your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. See spend, impressions, and clicks alongside your other ad channels — without logging into Amazon Ads Manager.This is separate from the Amazon Seller Partner integration, which covers orders, inventory, and FBA data. Connect both for the full Amazon picture.
What Hazel pulls
Once you connect Amazon Ads, Hazel has access to:- Sponsored Products campaigns — product-level ad performance
- Sponsored Brands campaigns — brand awareness and headline ad performance
- Sponsored Display campaigns — display ad performance across and off Amazon
- Spend — daily spend across all campaign types
- Engagement metrics — impressions and clicks by campaign
How to connect
Find Amazon Ads in the Hazel marketplace and click the + button. You’ll sign in through Amazon to authorize the connection. What you’ll need: An Amazon account with access to your Amazon Advertising console.Example questions you can ask
Once your Amazon Ads data is connected, try questions like these:- “What’s our total Amazon ad spend this month?”
- “Compare Sponsored Products vs Sponsored Brands performance”
- “Which Amazon campaigns have the highest click-through rate?”
- “How has our Amazon ad spend trended over the last quarter?”
- “Compare our Amazon ad spend to Meta and Google”
Good to know
- Three campaign types are tracked: Sponsored Products, Sponsored Brands, and Sponsored Display — each with different targeting and performance characteristics.
- Pair with Amazon Seller Partner to see ad spend alongside actual Amazon order revenue.
- Pair with your other ad platforms (Meta, Google, TikTok) for a complete picture of your total paid media investment.
- Your data refreshes automatically.