Documentation Index
Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
Use this file to discover all available pages before exploring further.
Overview
Bring your Google Ads data into Hazel to analyze Search, Shopping, Display, and Performance Max campaigns alongside your other channels. See what’s working, what’s wasting budget, and how Google fits into your overall marketing mix.What Hazel pulls
Once you connect Google Ads, Hazel has access to:- Campaigns, ad groups, and ads — your full account structure with status and budget settings
- Keyword-level performance — metrics broken out by keyword and device
- Click data — detailed click-level data including search terms where available
- Spend and conversions — daily spend, conversion counts, and conversion value
- Campaign metrics — daily performance rollups for every campaign
How to connect
Find Google Ads in the Hazel marketplace and click the + button. You’ll sign in through Google in a popup window — use the account that has access to your Google Ads. What you’ll need: A Google account with access to your Google Ads account.Example questions you can ask
Once your Google Ads data is connected, try questions like these:- “What are our top converting keywords?”
- “Show me campaigns with declining ROAS”
- “What’s our Google Ads spend vs revenue this quarter?”
- “Which search terms are wasting budget?”
- “Compare Search vs Shopping campaign performance”
- “What’s our impression share for branded keywords?”
Good to know
- Hazel supports Search, Shopping, Display, and Performance Max campaigns.
- Pair with Meta Ads and Shopify to get a complete picture of your paid acquisition performance across channels.
- Your data refreshes every 4 hours automatically.