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Documentation Index

Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

If you sell on Amazon, this integration gives you the full picture — orders, inventory, FBA (Fulfillment by Amazon), and advertising data. With 121+ data tables, Amazon is one of Hazel’s most data-rich integrations.

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What Hazel pulls

Once you connect Amazon, Hazel has access to:
  • Orders — every Amazon order with line items, fulfillment status, and payment method details
  • Items — product catalog data including identifiers, images, and dimensions
  • FBA inventory — Fulfillment by Amazon stock levels across your catalog
  • FBA returns — return events and reasons from FBA
  • Financial events — shipment-level financials, fees, and charge components
For ad performance (Sponsored Products, Brands, Display), connect the separate Amazon Ads integration.

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How to connect

Find Amazon in the Hazel marketplace and click the + button. You’ll sign in through Amazon Seller Central to authorize the connection. What you’ll need: An Amazon Seller Central account with access to the data you want to analyze.

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Example questions you can ask

Once your Amazon data is connected, try questions like these:
  • “What’s our Amazon revenue this month vs Shopify?”
  • “Show me inventory levels for our top 10 ASINs”
  • “Which Sponsored Products campaigns have the best ROAS?”
  • “Are any products at risk of going out of stock?”
  • “What are our FBA storage fees this quarter?”
  • “Compare our Amazon advertising spend vs return”

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Good to know

Amazon is one of Hazel’s most data-rich integrations with 121+ tables. The initial backfill may take longer than other integrations — give it a few days to complete.
  • Pair with Shopify to compare performance across your direct and Amazon channels side by side.
  • For Amazon advertising data (Sponsored Products, Brands, and Display), see the dedicated Amazon Ads integration page.
  • Amazon customers are separate from Shopify customers — Hazel can’t deduplicate customers across Amazon and Shopify because Amazon doesn’t share customer email addresses. You can compare the channels, but can’t track the same person across both.
  • Your data refreshes automatically.
Ready to connect? Head to the Hazel marketplace to get started. Need help? Reach out via your shared Slack channel or contact support.