Documentation Index
Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
Use this file to discover all available pages before exploring further.
Overview
Klaviyo is where most consumer brands run their email and SMS marketing. Connect it to Hazel and you can analyze campaign performance, flow revenue, subscriber growth, and more — all alongside your Shopify and ad data.What Hazel pulls
Once you connect Klaviyo, Hazel has access to:- Campaigns — every email and SMS campaign with open rates, click rates, and revenue
- Flows — automated sequences like welcome series, abandoned cart, and post-purchase flows
- Messages — individual sends with delivery, open, click, and conversion data
- Events — subscriber activity like opens, clicks, and purchases attributed to Klaviyo
- Subscribers — your full subscriber list with profile data and engagement history
- Lists and segments — how your audience is organized
- Revenue attribution — how much revenue each email, SMS, campaign, and flow generates
How to connect
Find Klaviyo in the Hazel marketplace and click the + button. You’ll sign in through Klaviyo in a popup window to authorize Hazel. What you’ll need: A Klaviyo account with admin access.Example questions you can ask
Once your Klaviyo data is connected, try questions like these:- “What percentage of our revenue comes from email?”
- “Show me our top performing flows by revenue”
- “How are our email open rates trending?”
- “Compare email vs SMS performance this quarter”
- “Which campaigns had the highest click rate?”
- “What’s our subscriber growth rate over the last 6 months?”
Good to know
Revenue attribution is one of the most valuable parts of this integration. It lets you see exactly how much revenue each email and flow generates — so you know what’s actually driving sales.
- Hazel pulls both email and SMS data from Klaviyo.
- Pair with Shopify to compare Klaviyo-attributed revenue against total store revenue.
- SMS doesn’t have “open” rates — unlike email, there’s no way to track whether someone opened a text message. SMS engagement starts with clicks.
- Attribution windows — by default, Klaviyo attributes revenue within a 5-day window for email and a 1-day window for SMS. Keep this in mind when comparing Klaviyo revenue numbers to other sources.
- Your data refreshes automatically.