Overview
Attentive is a leading SMS marketing platform for consumer brands. Connect it to Hazel to see how your text message campaigns perform, track subscriber growth, and understand how much revenue SMS drives for your business.What Hazel pulls
Once you connect Attentive, Hazel has access to:- Campaigns — every SMS campaign with delivery, click, and conversion data
- Messages — individual message performance and content
- Subscribers — your SMS subscriber list with growth trends and opt-in/opt-out data
- Events — subscriber activity like clicks, conversions, and revenue events
- Revenue attribution — how much revenue each SMS campaign and message generates
How to connect
Find Attentive in the Hazel marketplace and click the + button. You’ll need to paste your Attentive API key. What you’ll need: Your Attentive API key, found in your Attentive account settings.Example questions you can ask
Once your Attentive data is connected, try questions like these:- “How much revenue are we generating from SMS?”
- “What’s our SMS subscriber growth rate?”
- “Compare SMS vs email revenue this quarter”
- “Which SMS campaigns had the highest conversion rate?”
- “Which Attentive campaigns drove the most revenue last month?”
- “How many subscribers did we add last month?”
Good to know
- Pair with Klaviyo to compare SMS and email performance across both platforms.
- Revenue attribution lets you see exactly which texts are driving sales.
- Attentive data is webhook-based — this means we capture events going forward, but we can’t backfill historical data from before you connected. The sooner you connect, the more data you’ll have.
- Your data refreshes roughly every 6 hours.