Overview
Google Search Console shows how your site performs in Google search results. Connect it to Hazel to track your organic search visibility — which keywords you rank for, which pages get the most clicks, and where you have room to grow.What Hazel pulls
Once you connect Google Search Console, Hazel has access to:- Keyword performance — search terms that trigger your site, with impressions, clicks, CTR, and average position
- Page performance — which pages on your site get the most search traffic
- Site-level metrics — overall search visibility and click trends
- Sitemap status — indexing health of your site
How to connect
Find Google Search Console in the Hazel marketplace and click the + button. You’ll sign in through Google in a popup window — use the account that has access to your Search Console property. What you’ll need: A Google account with access to your Search Console property.Example questions you can ask
Once your Google Search Console data is connected, try questions like these:- “What are our top keywords by clicks this month?”
- “Which pages have high impressions but low CTR? (Opportunities to improve title tags)”
- “How has our organic search traffic trended over the last 90 days?”
- “What new keywords are we starting to rank for?”
- “Show me our average position for branded vs non-branded keywords”
- “Which pages have the most search impressions?”
Good to know
Google Search Console data has a 2-3 day reporting delay — this is a Google limitation, not a Hazel one. The most recent data available is typically from 2-3 days ago.
- Some search terms are redacted by Google and show as “(not provided)” — this is standard Google behavior to protect user privacy.
- Pair with Google Analytics to connect organic search performance to on-site behavior and conversions.
- Your data refreshes roughly every 6 hours.