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Documentation Index

Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Connect Google Analytics (GA4) to see how people find your site, what they do when they get there, and which channels drive the most valuable traffic. Hazel pulls in your GA4 data so you can ask about sessions, conversions, and user behavior in plain English.

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What Hazel pulls

Once you connect Google Analytics, Hazel has access to:
  • Sessions and users — how many people visit your site and how often they come back
  • Pageviews — which pages get the most traffic
  • Bounce rate — the percentage of visitors who leave after viewing just one page
  • Acquisition channels — where your traffic comes from (organic search, paid ads, social, email, direct, and more)
  • Landing pages — which pages people land on first and how those pages perform
  • GA4 events — custom events you’ve set up, like “add to cart” or “begin checkout”

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How to connect

Find Google Analytics in the Hazel marketplace and click the + button. You’ll sign in through Google in a popup window — use the account that has access to your GA4 property. What you’ll need: A Google account with access to your GA4 property.

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Example questions you can ask

Once your Google Analytics data is connected, try questions like these:
  • “Where is our traffic coming from this month?”
  • “What’s our conversion rate by channel?”
  • “Show me our top landing pages by revenue”
  • “How has our bounce rate changed over the last 90 days?”
  • “Compare organic vs paid traffic performance”
  • “Which pages have the highest exit rate?”

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Good to know

  • Hazel connects to GA4 (Google Analytics 4). If you’re still on Universal Analytics, you’ll need to set up GA4 first.
  • Pair with Shopify and your ad platforms for end-to-end attribution — from ad click to site visit to purchase.
  • Google Analytics doesn’t provide user-level data — this means Hazel can’t join individual GA sessions to specific customers in Shopify. GA data is great for aggregate traffic and channel analysis, but not for connecting a specific person’s site visit to their order.
  • Only first-click and last-click attribution are available from GA4. Multi-touch attribution models aren’t supported.
  • Your data refreshes every 4 hours automatically.
Ready to connect? Head to the Hazel marketplace to get started. Need help? Reach out via your shared Slack channel or contact support.