Best with: Meta Ads, Google Ads, TikTok Ads, Shopify
Spot underperforming campaigns
“What’s our blended ROAS across all paid channels? How does it compare to last month?”
“Which campaigns are underperforming? Show me anything with ROAS below 2x that’s spent more than $500 in the last 30 days.”
“Where are we wasting ad spend? Show me ad sets with high spend but low conversion rates.”
“What’s our CAC (customer acquisition cost — total ad spend divided by new customers acquired) by channel this month?”
Find campaigns ready to scale
“Which campaigns have room to scale — meaning strong ROAS with low impression share or small audience reach?”
“Based on this month’s ROAS by channel, which channel would best absorb an extra $10k in budget?”
“Are any campaigns hitting diminishing returns? Show me where ROAS has been declining as spend increased.”
Compare attribution across platforms
“Compare what Meta reports as revenue vs what we actually see in Shopify for the same period.”
“How does our Fairing survey attribution (‘How did you hear about us?’) compare to what the ad platforms report?”
“What percentage of our attributed revenue comes from branded vs non-branded search terms?”
Want help getting started? Book an intro call and we’ll walk through these together.