Surveys & Insights

Hazel for Zigpoll: the AI coworker for your survey data

Hazel reads every Zigpoll poll, response, and email capture (with built-in geo enrichment and Shopify customer identity) and answers business questions in plain English. No dashboards to build.

June 12, 2026

Hazel answering a Zigpoll survey question

Hazel is an AI coworker that connects to Zigpoll and turns your on-site polls, post-purchase surveys, and email and SMS responses into business answers joined to real revenue, not just response counts. Once connected, Hazel ingests your Zigpoll accounts, polls and their slides, every response, the participants behind them (tied to your Shopify customer, with city, region, and country enrichment), and the emails Zigpoll captures, then refreshes daily. Ask Zigpoll questions like how your top "how did you hear about us?" answers trend, why customers say they abandoned cart in an exit poll, or which on-site polls capture the most emails, and you get an answer with the numbers behind it. Because Zigpoll captures zero-party data and emails through on-site, post-purchase, email, and SMS surveys, Hazel joins those responses to your Shopify orders so attribution, geography, and segment patterns tie back to AOV, LTV, and repeat rate. Hazel pairs Zigpoll with your Shopify orders and Klaviyo email so cross-source questions are a single prompt.

What Hazel does

Hazel reads the Zigpoll data that matters for understanding why customers buy, abandon, and convert, and lets you query it conversationally:

  • Accounts: account-level rollups of submissions, responses, participants, votes, and email and SMS campaign counts, so you can see survey program health at a glance
  • Polls, slides, and answers: every poll definition, the questions Zigpoll calls slides, and each answer option, queryable by poll, by month, or by segment without writing SQL
  • Responses: individual poll responses, so you can break down top answers, completion, and how sentiment shifts over time
  • Participants: respondent identity tied to your Shopify customer (with email and phone), plus IP and geo enrichment (city, region, country, latitude and longitude), so answers carry geography and customer context
  • Emails: the email captures Zigpoll collects on a poll, joined to the participant, so you can measure how many emails a poll drives and what those contacts go on to buy
  • Order-level joins: every Zigpoll participant ties back to the underlying Shopify order, so you analyze response by attributed channel, geography, and segment against AOV, LTV, and repeat rate

Hazel keeps every response and capture historically, so YTD comparisons and multi-month survey trends are one prompt.

Real questions, real answers

These are the kinds of questions Hazel answers about your Zigpoll data:

  • "what are the top answers on our 'how did you hear about us?' poll, and how are they trending month over month?"
  • "show the reasons customers gave for abandoning cart in our exit poll, ranked by frequency"
  • "what's the response and completion rate by poll for the last full month?"
  • "give me a geographic breakdown of Zigpoll respondents by region and country"
  • "how many emails did each on-site poll capture, and what's the downstream purchase rate for those contacts?"
  • "compare the answers on our on-site polls to our post-purchase surveys: where do customers say different things?"
  • "break down our top post-purchase survey answers by new vs. returning customers"
  • "which polls drive the most votes and submissions relative to how many people saw them?"
How your data flows
How Zigpoll survey data flows through Hazel
How it works

How Hazel connects to Zigpoll. Hazel connects to your Zigpoll account through Zigpoll's API using credentials you authorize. No app install on the Zigpoll side, and no Shopify configuration required.

What syncs. Your Zigpoll accounts, polls, slides and slide answers, individual responses, participants (with Shopify customer identity, email and phone, and IP and geo enrichment), and email captures. Hazel pulls the full historical record on first sync, so YTD and multi-month trends are queryable immediately.

How often. Daily, automatically.

Order-level and geo joins. Hazel ties every Zigpoll participant back to the underlying Shopify customer and order, and carries Zigpoll's built-in city, region, and country enrichment, so you can analyze answers by geography and segment against real revenue, not just response volume.

Auth. Connects via Zigpoll's API with credentials you authorize, stored encrypted. Hazel only reads from Zigpoll; it never launches polls, edits responses, or writes back to your account.

MCP access

Looking for a Zigpoll MCP for analytics? Zigpoll ships its own API for programmatic access to your polls and responses, which is useful for one-off pulls and for wiring an LLM directly to raw survey data. It is less useful when you need cross-source joins to Shopify orders, Klaviyo email, or geography tied to real revenue.

Hazel is the analytics layer that sits on top of your Zigpoll data. Rather than connecting an LLM directly to Zigpoll's API and writing the join-to-Shopify logic yourself, Hazel ingests your Zigpoll polls, responses, participants, and email captures into an analytical store, ties each participant to your Shopify customer so every answer carries AOV and LTV context, layers in Zigpoll's built-in geo enrichment, and joins both to your Klaviyo email. The same agent answers cross-source questions like "do customers who said 'cost' in our exit poll convert at a lower rate on email than customers who said 'shipping'," which a Zigpoll-only API connection can't reach.

Hazel MCP. Hazel also exposes its own MCP endpoint, so your team can connect Claude, ChatGPT, or any MCP-compatible agent directly to Hazel's analytical store. Book a call to set it up.

Frequently asked questions

Does Hazel work with Zigpoll?

Yes. Hazel connects to your Zigpoll account through its API using credentials you authorize, and your full poll, response, participant, and email-capture history syncs on first connection. No app install required.

How is Hazel different from Zigpoll's own analytics?

Zigpoll's dashboards show you poll results inside Zigpoll. Hazel is conversational and cross-source: ask any question about your survey data on demand, join responses to Shopify orders so you see revenue and LTV by answer (not just response counts), and layer in Zigpoll's geo enrichment and your Klaviyo email in the same answer.

Can Hazel read Zigpoll alongside Fairing or Kno?

Yes. Hazel reads whichever survey tools you run, at the same time. If you run Zigpoll on-site polls and Fairing or Kno post-purchase surveys, Hazel ingests all of them and answers questions across them in one prompt, so you can compare attribution and sentiment without exporting each tool separately.

How is Hazel different from Fairing or Kno for survey data?

Fairing and Kno are post-purchase survey tools focused on the order-confirmation moment. Zigpoll spans on-site interactive polls plus email and SMS surveys, with zero-party data, email capture, and built-in geo enrichment. Hazel doesn't replace any of them: it's the analytics layer that reads all of your survey tools at once and joins their answers to Shopify revenue.

Can Hazel analyze the emails Zigpoll captures?

Yes. Hazel reads the email captures tied to each poll and participant, so you can measure how many emails a poll drives and join those contacts to Shopify orders to see their downstream purchase rate.

Can Hazel break down Zigpoll responses by geography?

Yes. Zigpoll enriches participants with city, region, country, and coordinates, and Hazel reads that enrichment, so you can ask for a geographic breakdown of respondents or compare answers by region.

Does Hazel tie Zigpoll responses to my Shopify customers?

Yes. Each Zigpoll participant carries a Shopify customer identity (with email and phone), so Hazel joins responses to the underlying Shopify customer and order. That means you can analyze answers by new vs. returning, AOV, LTV, and repeat rate.

Can Hazel compare on-site polls to post-purchase surveys?

Yes. Hazel reads every poll and its slides, so you can compare what customers say on an on-site poll to what they say on a post-purchase survey, by segment, geography, or time period.

How often does Hazel pull data from Zigpoll?

Daily, automatically.

Will Hazel write data back to my Zigpoll account?

No. Hazel only reads. We never launch polls, edit responses, or modify your Zigpoll setup.

Is my Zigpoll data safe with Hazel?

Hazel connects via Zigpoll's API with read-only access and credentials you authorize. Your data is encrypted in transit and at rest, and Hazel does not share your data with other customers or use it for model training.

How much does Hazel cost?

Hazel is a flat annual fee with unlimited seats and unlimited connectors, no per-seat or per-source pricing. Pricing details.

How do I get started?

Book a call and we'll walk through your Zigpoll setup, the survey questions you want to answer, and what the rollout looks like.