Hazel reads your Tracksuit brand funnel (awareness, consideration, purchase intent, and brand health trends) and answers questions in plain English. No dashboards to build.
May 23, 2026
Hazel is an AI coworker that connects to your Tracksuit account and answers questions about your brand the way an analyst would. Once connected, Hazel ingests your full Tracksuit funnel (prompted awareness, consideration, and purchase intent for your brand and your competitive set) and refreshes every few hours. Ask Hazel where your awareness sits today, how consideration moved over the last six months, or whether last quarter's brand push actually shifted the funnel, and you get an answer with the numbers behind it. Because Tracksuit data is survey-based and reflects consumer perception rather than behavior, Hazel pairs it with your ad platforms, Shopify orders, email, and reviews so you can connect what people say to what they actually do. That cross-source view is the difference between "we have an awareness problem" and "we have an awareness problem with women 25-34 in three states where we under-spent on Meta."
Hazel reads the Tracksuit data that matters for a consumer brand and lets you query it conversationally:
Hazel keeps the full historical record from the day you started tracking, so trend analyses and pre/post-campaign comparisons are one prompt.
Common questions consumer brands ask about their Tracksuit data:
"Validate this Tracksuit reading against other data. Does the awareness move show up in Shopify new customers and Meta reach over the same window?"
"Tracksuit says consideration is down. Pull branded search volume from GSC and direct traffic from GA4 for the same window so we can see if the perception drop is showing up in behavior."
"How did our prompted awareness move vs. [competitor in our tracker] from Q4 to Q1?"
"For the campaign we tagged 'spring-brand,' did purchase intent shift in the weeks it was running? Cross-check against Shopify new customer revenue in the same window."
"What's the gap between our consideration score and our nearest competitor in the tracker, and how has it changed over the last 12 months?"
"Pull the latest Tracksuit snapshot and flag any metric that declined wave over wave. For each decline, also pull the matching Shopify and ad-spend signal so we can tell perception from noise."
"Did our Q1 brand campaign actually move the funnel? Compare pre- vs. post-window for each stage, then compare to new customer revenue from Shopify in the same window."
"Estimated reach right now. Prompted awareness multiplied by category population. How many real people in our category know us, and how has that grown YoY?"
Generate an API key in your Tracksuit account settings, paste it into Hazel's Tracksuit connector, and you're done. No app store install, no separate vendor approval. You control the key from Tracksuit's UI and can rotate or revoke it at any time.
Your full Tracksuit dataset: brand funnel metrics (prompted awareness, consideration, purchase intent), brand health trends, and the competitive set defined in your tracker. Hazel pulls the historical series, not just the latest snapshot.
Roughly every 6 hours, automatically, though Tracksuit's underlying survey data typically refreshes weekly. Hazel checks for new waves on every sync.
Tracksuit metrics come from consumer surveys, so the numbers reflect perception (what people say) rather than what they did. Hazel treats Tracksuit as one input and joins it with your behavioral sources (Shopify, ad platforms, email, subscriptions) so you can test whether brand lift is showing up in actual revenue and acquisition.
API key, scoped to read-only. Hazel never writes back to your Tracksuit account.
Tracksuit ships a public REST API (the same one Hazel uses) but doesn't currently publish a hosted MCP server. You could wrap the Tracksuit API in your own MCP and connect Claude or another LLM directly, but you'd be on the hook for schema discovery, identity resolution against your other sources, and joining survey data to behavioral data on every prompt.
Rather than gluing an LLM to Tracksuit's API yourself, Hazel ingests your brand funnel into an analytical store, refreshes it every few hours, and joins it with your Shopify orders, ad platforms, email, and reviews. Your team gets a single conversational interface that can answer "did our brand campaign move the funnel and does revenue confirm it?" in one prompt instead of three tools and a spreadsheet.
If you specifically want MCP access to Hazel itself, that's available too. Ping us at https://calendly.com/clint-dunn/clint-hazel-intro.
Yes. Generate an API key in your Tracksuit account settings, paste it into Hazel, and Hazel pulls your full brand funnel and competitive set on a 6-hour refresh.
Tracksuit's dashboard is great for viewing your brand funnel and competitive set, and its AI-generated topline insights give you a quick read on what moved. Hazel goes further: it joins Tracksuit's perception data with your Shopify orders, ad platforms, email, subscriptions, and reviews, so you can ask cross-source questions like "did our brand push actually move new customer acquisition" without bouncing between tools.
A BI tool gives you charts; Hazel gives you answers. You don't have to model the data, build dashboards, or know which join to write. Ask the question in plain English and Hazel handles the analysis, including pulling in your behavioral sources to validate the perception data.
Roughly every 6 hours.
No. Hazel only reads. The API key is scoped to pull your funnel and brand health data; we never write to your tracker or surveys.
Yes. Whatever brands Tracksuit tracks for you are available in Hazel. You can ask for any funnel stage compared across the set, or for how the gap to a specific competitor changed over a window.
Yes, that's the point of running Tracksuit through Hazel rather than as a standalone dashboard. Hazel pairs awareness, consideration, and purchase intent with your Shopify revenue, Meta and TikTok spend, Klaviyo engagement, and Amazon sales so you can test whether perception shifts are showing up in actual customer behavior.
The native connector pulls funnel metrics and brand health trends. If you want custom analyses off the raw Response Data CSV, talk to us. We can load it as an extra source alongside the live API feed.
Not as native connectors today. Tracksuit is Hazel's brand-tracking integration. If you export brand-health data from Behavio, Latana, or YouGov as a CSV, talk to us about loading it as an extra source alongside your other data.
Yes. Hazel integrates with Tracksuit (gotracksuit.com), the always-on brand tracking platform for consumer brands. Not affiliated with AI-generated tracksuit fashion tools.
When you ask Hazel to "pull the latest Tracksuit snapshot," you get prompted awareness, consideration, and purchase intent for your brand and every competitor in your tracker: the current wave's numbers, the prior wave's numbers, and the percentage change. Hazel flags any metric that declined and, if your other sources are connected, pulls the matching behavioral signal (Shopify revenue, ad spend, Klaviyo engagement) so you can separate perception noise from real movement.
Book a call and we'll walk through your Tracksuit setup, the other sources you'd want to join it to, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.