Hazel reads your full Stay AI history (subscriptions, recurring orders, churn risk scores, cancellation reasons, dunning state, selling plans) and answers business questions in plain English. No dashboards to build.
May 23, 2026
Hazel is an AI coworker that connects to your Stay AI subscription program and answers business questions about it the way a retention analyst would. Once installed, Hazel ingests your subscriptions, subscription items, recurring orders, churn risk scores, dunning state, selling plan groups, and cancellation reasons, then refreshes automatically. Ask Hazel about subscriber retention by cohort, top cancellation reasons by SKU, churn risk by order cycle, prepaid vs. standard mix, or how a new subscribe-and-save plan is performing in its first 30 days, and you get an answer with the numbers behind it. Because subscription orders flow through Shopify as fulfillable orders, Hazel pairs your Stay AI data with Shopify so subscriber revenue, AOV, and LTV are computed cleanly against your full order history. For consumer brands running Stay AI, Hazel replaces the work of jumping between the Stay AI dashboard, Shopify Reports, your CS tool, and a spreadsheet, and it joins subscription data with your ad platforms, email, and reviews so cross-source questions are a single prompt.
Hazel reads the Stay AI data that matters for retention and subscription analysis, and lets you query it conversationally:
Hazel keeps the full historical record, so multi-year cohort and retention curves are one prompt.
Common questions consumer brands ask about their Stay AI data:
"Can you summarize cancellation reasons from our exit survey for the last 90 days, grouped by SKU?"
"How many subscribers stayed on subscription for 6 months or more vs. 12 months or more, by acquisition cohort?"
"Compare subscriber retention for customers whose first order included our focus product vs. those who didn't."
"Show subscription rate by product by month YTD for our top 10 products by revenue."
"How many shipments in the past 12 months were first-time orders vs. recurring subscription orders?"
"For subscribers who contacted CS, how many stay subscribed through months 1-8 vs. those who didn't?"
"Of new subscribers acquired since the last raise of cancellation prevention, are we seeing fewer cancels or skips?"
"Top cancellation reasons for subscribers who churned within their first three order cycles, with save-flow recovery rate alongside."
Stay AI's AI is for retention execution. RetentionEngine optimizes which cancel-flow treatment saves each subscriber, WinbackEngine times winback outreach. Hazel's AI is for analysis. It reads Stay AI's outputs (which treatments worked, by SKU, by cohort, joined to acquisition channel) alongside Shopify, Klaviyo, ad spend, and CS, and answers cross-source questions your operator types in plain English. Different surface, complementary.
Stay AI's RetentionEngine, WinbackEngine, and Churn Reporting Dashboard are best-in-class for retention treatments and in-platform churn diagnostics. Hazel sits above them: it queries the outputs (which treatments worked, by SKU, by cohort, joined to acquisition channel) and answers open-ended questions that span subscriptions, Shopify orders, ad spend, email, CS tickets, and reviews. If the question isn't in Stay AI's UI, Hazel answers it.
Yes. Paste your Stay AI access token into Hazel during connector setup and Hazel begins ingesting subscriptions, recurring orders, churn risk scores, dunning state, cancellation reasons, and selling plans.
Hazel isn't a subscription platform. It's the AI coworker on top of whichever platform you run. Recharge acquired Skio in April 2026, so Stay AI now competes against a single combined entity. If you're considering migrating to (or from) Recharge, Hazel reads all three so analyses survive any direction.
Yes. Connect both sources during the transition and Hazel reads historical subscription data from the legacy platform alongside new data from Stay AI. Retention curves don't restart.
Stay AI publishes comparisons against Loop Subscriptions. A different product from Loop Returns. Hazel integrates with both Stay AI and Loop Returns. If you see "Loop" in the Hazel marketplace, that's Loop Returns (post-purchase), not Loop Subscriptions.
Roughly every 6 hours, automatically.
No. Hazel only reads. We never modify a subscription, cancel a sub, or change a selling plan.
Yes. The per-order-cycle churn risk score (0-1) and risk bucket are queryable. You can pivot any analysis by risk band. E.g. "subscribers in the high-risk bucket: what's the save-flow recovery rate by cancellation reason?"
Yes. Subscription items, SKUs, variants, and selling plan groups (standard, prepaid, calendar-prepaid) are all queryable. Retention by product, by plan type, by acquisition cohort. One prompt.
Book a call and we'll walk through your subscription program, the retention questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.