Hazel reads your Snapchat Ads account (campaigns, ad squads, ads, spend, impressions, clicks, and device breakdowns) and answers business questions in plain English. No dashboards to build.
May 23, 2026
Hazel is an AI coworker that connects to your Snapchat Ads account and answers business questions about your paid Snap spend the way an analyst would. Once connected, Hazel ingests your full campaign hierarchy (campaigns, ad squads, and ads) along with spend, impressions, clicks, and device breakdowns, then refreshes every few hours. Ask Hazel which ad squads are under-pacing, how Snapchat CPMs trend against TikTok week over week, or whether your iOS swipe-ups are converting at a different rate than Android, and you get an answer with the numbers behind it. For consumer brands running Snapchat Ads alongside Meta, Google, TikTok, and Pinterest, Hazel is the layer that makes Snap's role in your paid mix legible, because it pairs Snapchat Ads data with your other ad platforms, your Shopify or Amazon revenue, your email and SMS, and your subscription tools so cross-channel questions are a single prompt.
Hazel reads the Snapchat Ads data that matters for analyzing a consumer brand's paid Snap performance and lets you query it conversationally:
Hazel keeps your full Snapchat Ads history so year-over-year campaign comparisons and long-window trend analyses are one prompt.
Common questions consumer brands ask about their Snapchat Ads data:
"How much did I spend across Google, Meta, Snap, TikTok and any other marketing channels that are connected last month?"
"Rank our Snapchat Ads campaigns by spend last quarter and show CPM and CTR for each."
"Compare Snapchat vs. TikTok CPMs and CTR week over week for the last 12 weeks."
"Which Snap ad squads are under-pacing against their daily budget right now?"
"Show iOS vs. Android performance on Snapchat for spend, clicks, and CTR over the last 90 days."
"How does Snapchat spend correlate with new customer acquisition on Shopify by week?"
Yes. Connect your Snapchat Business Account in a single OAuth popup and Hazel ingests your full campaign hierarchy, spend, impressions, clicks, and device breakdowns.
Snap's AI products run inside Snap: AI Sponsored Snaps are a conversational ad format launched April 2026, and Smart Campaign Solutions (Smart Bidding, Smart Budget, Smart Audience) automate bidding and audience selection. They optimize how Snap delivers your ads. Hazel reads the result (spend, impressions, clicks, and the downstream conversions they drive) and compares it against your other paid channels and your store data. Brands run both.
Those tools are attribution-first. They exist to assign credit across channels. Hazel is analyst-first: any question about your Snapchat Ads performance and how it interacts with the rest of your business, not just attribution. No dashboard to learn, no metrics to define in advance.
A Snap Ads MCP server connects an LLM directly to Snapchat's Marketing API. You still write the analysis logic, manage rate limits, and handle joins to your other data sources prompt by prompt. Hazel ingests your Snapchat Ads data into an analytical store, joins it with your other ad platforms and your store data automatically, and answers business questions across all of it in one place.
Roughly every 6 hours.
No. Hazel only reads. We never edit campaigns, change budgets, or pause ads on your behalf.
Yes. Device breakdowns are part of what syncs from Snapchat Ads, so iOS vs. Android cuts work across spend, impressions, clicks, and CTR.
Yes. Authorize each account through the OAuth popup and Hazel can run analyses scoped to one account or rolled up across all of them.
Book a call and we'll walk through your Snapchat Ads account, the questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.