Hazel reads your full Pinterest Ads history (campaigns, ad groups, keywords, daily spend, impressions, clicks, video views) and answers business questions in plain English. No dashboards to build.
May 23, 2026
Hazel is an AI coworker that connects to your Pinterest Ads account and answers business questions about your paid media the way an analyst would. Once authorized, Hazel ingests your campaigns, ad groups, and keywords, plus daily campaign, ad-group, and keyword-level metrics (impressions, clicks, video views, and spend) and refreshes every few hours. Ask Hazel about CPC trends, top-performing keywords, video view rates by campaign, or which ad groups stopped spending and when, and you get an answer with the numbers behind it. Hazel is built for consumer brands that run Pinterest alongside Meta, TikTok, Google, and other paid channels, so cross-channel questions like "how does Pinterest CPM compare to Meta this quarter" or "which channels drove new-customer revenue last month" are a single prompt. No exports, no dashboard pivots, no SQL.
Hazel reads the Pinterest Ads data that matters for analyzing a consumer brand and lets you query it conversationally:
Hazel keeps your full Pinterest history, so seasonality, year-over-year comparisons, and long-window pacing analyses are one prompt.
Common questions consumer brands ask about their Pinterest Ads data:
"What date did Pinterest Ads stop spending? How many daily and weekly sessions was it driving prior to being paused according to GA4?"
"I pushed tracking template updates on Pinterest on Friday. Can you check if they had an impact on GA tracking for the channel? Source should be pinterest."
"When I roll up paid channels, combine email and SMS into one, and put Bing and Pinterest into 'unknown'."
"Top 10 Pinterest campaigns by spend over the last 90 days, with CPC and CTR."
"How does Pinterest CPM compare to Meta and TikTok by week this year?"
"Which Pinterest keywords are driving the most clicks and what's the spend behind them?"
"Show video view rate by campaign on Pinterest over the last 30 days, sorted by views."
"Did our new Pinterest campaign launched two weeks ago hit its impression and click pacing vs. the previous flight?"
Yes. Connect Pinterest Ads via OAuth from inside Hazel. You'll sign into Pinterest in a popup and approve access to your ad accounts. No API keys required.
Those are reporting and dashboard tools. You pre-build a dashboard, then read it. Marin adds optimization recommendations but still lives inside a fixed UI. Hazel is analyst-first: any question about your Pinterest performance, or any cross-channel comparison, in plain English with no dashboard to set up. Hazel also goes beyond paid media into your ecommerce, email, subscriptions, and reviews data, so the same conversation can move from "Pinterest CPC trend" to "did Pinterest drive new customers this month."
A Pinterest MCP server connects an AI assistant directly to the Pinterest API. It's powerful for single-platform, real-time queries, but you're still wiring up the analytics yourself, and you'll need a different MCP for every other source you care about. Hazel ingests your Pinterest data into an analytical store, joins it with every other source you've connected, and gives you one agent that answers cross-source business questions out of the box.
Roughly every 6 hours.
No. Hazel only reads. We never pause campaigns, change bids, or write to your account.
Impressions, clicks, video views, and spend at the campaign and ad-group level, with keyword-level performance for Search campaigns specifically. Derived metrics like CPC, CPM, CTR, and video view rate are available on demand. When tied to Shopify or GA4, Hazel can also correlate Pinterest activity with sessions, orders, and new customer acquisition.
Performance+ is Pinterest's flagship AI campaign type: it bundles automated bidding, targeting, and AI-generated creative variations. Performance+ runs your campaigns; Hazel reads what they delivered. Brands using Performance+ ask Hazel things like "is Performance+ outperforming our manual campaigns on CPA week over week?" and "how does Performance+ catalog sales spend compare to Meta Advantage+ shopping?"
Those tools are attribution-first. They assign credit across channels using a fixed dashboard model. Hazel is analyst-first: any question about your Pinterest spend or any other channel, in plain English, starting from your question instead of a pre-built dashboard. You don't define metrics in advance. Hazel works from what you ask.
Yes. You need a Pinterest Business Account with access to the ad accounts you want Hazel to analyze. Personal Pinterest accounts aren't supported.
Yes. Authorize each ad account you want Hazel to analyze and you can scope analyses to one account or roll them up across all of them.
Book a call and we'll walk through your Pinterest setup, the questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.