Ask Hazel about Shopify orders, ad spend, subscriptions and support tickets from a DM, a channel, or Slack's AI assistant panel — and get the numbers behind every answer.
September 10, 2026
Hazel is an AI coworker for consumer brands. It connects to the tools you already run — Shopify, Meta Ads, Klaviyo, Gorgias, Recharge and two dozen more — and answers questions about your business data in plain English. The Hazel Slack app brings that into Slack, so questions like "how did revenue do yesterday?" get answered where your team already asks them instead of waiting on a dashboard.
You'll need a Hazel account and a Slack workspace — Slack is how you interact with Hazel here. To connect Slack, sign in at app.fromhazel.ai, go to Integrations → Actions, click Connect on the Slack card, and approve the requested permissions in the Slack authorization screen that opens. A Slack workspace admin may need to approve the install.
No Hazel account yet? Book a call and we'll set you up
Hazel works in five places inside Slack:
What teams ask Hazel in Slack:
"How did revenue do yesterday vs. the same day last week?"
"What's our blended CAC month to date?"
"Which products drove the most support tickets in August?"
"Post yesterday's revenue, orders and AOV to #leadership every morning."
From inside Hazel rather than from Slack's side. Sign in at app.fromhazel.ai, go to Integrations → Actions, click Connect on the Slack card, and approve the requested permissions in the Slack authorization screen that opens. A Slack workspace admin may need to approve the install. If you don't have a Hazel account yet, book a call first.
Only what the app needs to function: receive messages you send it directly (so it can answer your questions), be notified of mentions in channels it's invited to, post its replies, appear in Slack's assistant panel, and read basic profile information so it can address you correctly and respect what you're allowed to see. Hazel does not request access to your workspace message history, your files, or private channels it hasn't been invited to.
To answer questions, only the message you send it and the thread it's replying in. Hazel does not crawl channels, index workspace history, or export message data, and it can't see channels it hasn't been invited to. If you separately authorize Hazel to take actions on your behalf, it acts as you with your own Slack permissions — so it can reach what you can reach, and nothing more. That authorization is optional and can be revoked at any time.
Not for most of it. DMs, channel mentions and scheduled digests work on any Slack plan, free included. Hazel in Slack's AI assistant panel requires a paid Slack plan, because the assistant container is a paid Slack feature.
Email [email protected]. No extra account required, and we reply within one business day. You can also type help to Hazel in Slack for usage instructions and a support link.
Yes. Hazel connects to your Shopify store and answers questions about it inside Slack — in a direct message, or by mentioning @Hazel in a channel. Ask "how did revenue do yesterday vs. the same day last week?" or "which products sold best in August?" and you get the answer with the numbers behind it in seconds. There's no report to configure and no dashboard to build.
Not necessarily. Any Slack member can start the connection from inside Hazel, but whether it completes depends on your workspace's settings. Many workspaces require an admin to approve new apps — if yours does, Slack turns your install into a request and routes it to an admin automatically, and Hazel connects once they approve. If app approval isn't restricted in your workspace, you can install it yourself.
Yes. Hazel ingests every source you connect into one analytical store, so a question that crosses them is a single prompt rather than two exports and a spreadsheet. Ask "Meta spend is up 20% this week — did orders follow?" and Hazel joins your ad spend to your Shopify orders and answers. The same works across Klaviyo, Google Ads, Gorgias, Recharge and two dozen more.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.