Hazel is the AI coworker for Listrak, the email and SMS marketing platform. Reads your campaigns, messages, contacts, lists, split tests, and attributed revenue across both channels, and answers business questions in plain English. No dashboards to build.
June 12, 2026
Hazel is an AI coworker that connects to your Listrak account and answers business questions about your email and SMS program the way an analyst would. Listrak is unusual in that it runs email and SMS together in one platform, so Hazel reads both sides through a single connection: campaigns, messages, per-message performance, contacts, lists, split tests, and SMS opt-in health. Once connected, Hazel ingests your campaign and message history, the open, click, bounce, unsubscribe, conversion, and revenue numbers behind each send, your contacts and lists, your split-test setups, and your SMS phone lists and opt-outs. Ask Hazel how email and SMS revenue compare, which campaigns earned their attributed revenue, how a split test resolved, or whether your list is growing faster than it is opting out, and you get an answer with the numbers behind it. Because Hazel joins Listrak with Shopify orders, ad platforms, and subscriptions, you can grade campaigns on real attributed revenue and answer cross-source questions in a single prompt.
Hazel reads the Listrak data that matters for running a consumer brand's email and SMS program and lets you query it conversationally:
Because Listrak combines email and SMS in one platform, Hazel can compare the two channels directly on revenue and efficiency, and it keeps the full historical record so year-over-year campaign comparisons are one prompt.
These are the kinds of questions Hazel answers about your Listrak data:
How Hazel connects to Listrak. Hazel connects to Listrak through Listrak's API using credentials you authorize. There are no dashboards to wire up and no developer required. If you run more than one Listrak account, connect each one and Hazel scopes analyses to a single account or rolls across all of them.
What syncs. On the email side: campaigns and messages, per-message performance (sent, open, read, click, bounce, unsubscribe, conversion, revenue, and average order value), per-contact activity, link-level click tracking, contacts, lists, folders, segmentation fields, and split tests. On the SMS side: SMS contacts, opt-outs with dates and reasons, phone lists, and short-code config. Because Listrak unifies email and SMS, both channels flow through the same connection.
How often. Roughly once a day, automatically.
Email and SMS in one place. Most brands run email in one tool and SMS in another, which means stitching two attribution models together by hand. Listrak runs both in one platform, so Hazel reads both through a single connection and can compare email versus SMS revenue and efficiency directly, without reconciling two separate tools.
Auth. Hazel connects with credentials you authorize and reads your data only. It never sends a message, edits a campaign, or modifies your contacts. Read-only, encrypted in transit and at rest.
Looking for a Listrak MCP for analytics? Listrak ships its own API for managing campaigns, contacts, and lists programmatically, and you could wire an LLM directly to it. That works for operational tasks like syncing contacts or triggering messages, but it leaves the analysis logic, the historical store, and the cross-channel joins for you to build.
Hazel sits between your Listrak data and your team's questions. Rather than connecting an LLM to Listrak's API and writing the analysis yourself, Hazel ingests your Listrak email and SMS history into an analytical store, normalizes campaigns, messages, performance, contacts, split tests, and SMS opt-in health, and joins them with Shopify orders, ad spend, and subscriptions. That means questions like "how did email and SMS revenue compare last quarter after netting out bot clicks" are one prompt, not a chain of API calls. Because email and SMS already live together in Listrak, Hazel can grade both channels against the same orders in one conversation.
Hazel MCP. Hazel also exposes its own MCP endpoint, so your team can connect Claude, ChatGPT, or any MCP-compatible agent directly to Hazel's analytical store. Book a call to set it up.
Yes. Connect Listrak in Hazel using credentials you authorize, and Hazel ingests your email and SMS campaigns, messages, performance, contacts, lists, split tests, and SMS opt-in data.
Klaviyo and Attentive are different marketing platforms, not analytics tools. Hazel is the analyst layer that sits on top of whichever email and SMS platform you run, and Hazel reads Listrak the same way it reads Klaviyo or Attentive. The advantage with Listrak is that email and SMS already live in one platform, so Hazel compares the two channels on the same orders without reconciling two separate tools. If you run a split stack instead (one tool for email, another for SMS), Hazel connects to both and stitches them together.
Listrak runs email and SMS in one platform, so Hazel reads both through a single connection and joins both to your Shopify orders. That means you can compare email versus SMS attributed revenue and efficiency directly, in one conversation, instead of pulling two reports from two tools and reconciling them by hand.
Yes. Bot clicks can make a campaign's click rate look far better than it was. Hazel can flag abnormally high click rates as likely bot activity and recompute the rate without them, so you grade the send on real engagement and real attributed revenue.
Some Listrak views aggregate at the campaign or message level rather than the per-contact level. Hazel also ingests the per-contact activity behind those campaigns (opens, reads, clicks, bounces, unsubscribes, and order totals), so if a campaign-only summary isn't enough, Hazel can drop to the contact level and show the activity behind it.
Roughly once a day.
No. Hazel is read-only. We never send a message, edit a campaign, modify a list, or change a contact.
Yes. Hazel ingests SMS contacts, opt-in status, and opt-outs with their dates and reasons, plus phone list and short-code config, so you can track SMS list growth, opt-out rate, and the top reasons people are leaving, right alongside your email list.
Listrak combines email and SMS revenue in one platform, while a split stack reports each channel separately. If a previous tool attributed revenue differently or measured only one channel, the numbers won't match Hazel one-to-one, and Hazel can show you exactly why.
Hazel is a flat annual fee with unlimited seats and unlimited connectors, no per-seat or per-source pricing. Pricing details.
Book a call and we'll walk through your Listrak setup, the questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.