Hazel reads every Kno response (purchase motivation, occupation, geo, how customers heard about you) and joins it to Shopify orders and LTV. Ask business questions in plain English. No dashboards to build.
June 12, 2026
Hazel connects to Kno (the post-purchase survey platform formerly called KnoCommerce) and turns your zero-party survey responses into customer segments joined to real revenue, not just response counts. Brands use Hazel to read their Kno post-purchase data alongside their Shopify orders, ad platforms, and email. Once connected, Hazel ingests every Kno survey, question, and response: how customers heard about you, why they bought, what they do for work, and where they live, then refreshes daily. Because each Kno response carries the customer's email, lifetime spend, lifetime orders, and the linked Shopify order, Hazel can cluster customers by stated motivation, occupation, or geography and then measure which of those segments actually repeat. Ask Hazel to build an occupation cluster and show retention per cluster, add an urban, suburban, and rural view from zip, or attribute an untracked channel that your pixels miss, and you get an answer with the numbers behind it. For consumer brands running Kno, Hazel replaces the work of exporting survey CSVs and pivoting them by hand, and it pairs Kno data with your Shopify, ad platforms, and Klaviyo data so segmentation and attribution questions are a single prompt.
Hazel reads the Kno data that matters for segmentation, retention, and attribution, and lets you query it conversationally:
Hazel keeps every response historically, so segment retention trends and multi-month comparisons are one prompt.
These are the kinds of questions Hazel answers about your Kno survey data:
How Hazel connects to Kno. Hazel connects to Kno through Kno's API using credentials you authorize. There's no app install and no Shopify side-config required. You authorize the connection once and Hazel handles the rest.
What syncs. Every survey and its questions (text, type, answer options and scales), every response with the linked customer (email, phone, lifetime spend, lifetime orders, first vs repeat order), the linked Shopify order (number, total, days to conversion), first and last visit attribution (UTM source, medium, campaign, and source), the individual answers per question, and Kno's benchmark question library. Hazel pulls the full historical record on first sync, so YTD and multi-month trends are queryable immediately.
How often. Daily, automatically.
How Hazel joins Kno to revenue. Because each Kno response already carries the customer's lifetime spend and the linked Shopify order, Hazel ties survey answers to real LTV, AOV, and repeat behavior. That's what lets you cluster customers by a stated attribute (motivation, occupation, geo) and then measure which clusters retain, rather than just counting responses.
Auth. Read-only access via the credentials you authorize. Hazel only reads from Kno; it never sends survey questions, edits responses, or writes back to your account.
Looking for a Kno MCP for analytics? Kno ships its own API for programmatic access to your survey responses, and you can point an LLM at it directly for raw question-and-answer pulls. That's useful for one-off lookups. It's less useful when you need to cluster customers by a stated attribute and then join those clusters to Shopify revenue, LTV, and your ad platforms, which is where the real value of zero-party data shows up.
Hazel is the analytics layer that sits on top of your Kno data. Rather than wiring an LLM to Kno's API and writing the join-to-Shopify and clustering logic yourself, Hazel ingests Kno surveys, questions, and responses into an analytical store, joins each response to the customer's lifetime spend and the linked Shopify order, and joins both to your ad platforms, email, and the rest of your stack. The same agent answers cross-source questions like "which Kno motivation segment has the highest repeat rate, and what did we spend on Meta to acquire them," which a Kno-only connection can't reach.
Hazel MCP. Hazel also exposes its own MCP endpoint, so your team can connect Claude, ChatGPT, or any MCP-compatible agent directly to Hazel's analytical store. Book a call to set it up.
Yes. Authorize the connection to Kno (formerly KnoCommerce) and your full survey response history syncs to Hazel. No app install required.
Kno's reporting summarizes survey results inside Kno. Hazel is conversational and cross-source: ask any question about your survey data on demand, cluster customers by a stated attribute like motivation or occupation, and join those segments to Shopify orders so you see LTV, AOV, and repeat rate by segment, not just response counts.
Yes. Hazel can build clusters from stated attributes (purchase motivation, occupation, job or industry similarity, geography from zip) and then profile each cluster by LTV, repeat rate, AOV, and days to conversion, so you learn which segments actually retain.
Yes. Kno captures how customers heard about you at the moment of purchase. Hazel reads that answer, compares it against your first and last visit UTM source and medium, and surfaces where stated attribution and your pixels disagree, so you can credit channels your tracking misses.
Daily.
No. Hazel only reads. We never send questions, edit responses, or modify your Kno setup.
Yes. Every response carries the customer's lifetime spend and the linked Shopify order, so you can analyze AOV, repeat rate, days to conversion, and LTV by survey segment, not just response volume.
Hazel connects to Kno with read-only access using the credentials you authorize. We never write to your account. Your data is encrypted in transit and at rest, and Hazel does not share your data with other customers or use it for model training.
Hazel is a flat annual fee with unlimited seats and unlimited connectors, no per-seat or per-source pricing. Pricing details.
Book a call and we'll walk through your Kno setup, the segments you want to build, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.