Hazel reads every Kno response (purchase motivation, occupation, geo, how customers heard about you) and joins it to Shopify orders and LTV. Ask business questions in plain English. No dashboards to build.
June 12, 2026
Hazel connects to Kno (the post-purchase survey platform formerly called KnoCommerce) and turns your zero-party survey responses into customer segments joined to real revenue, not just response counts. Brands use Hazel to read their Kno post-purchase data alongside their Shopify orders, ad platforms, and email. Once connected, Hazel ingests every Kno survey, question, and response: how customers heard about you, why they bought, what they do for work, and where they live, then refreshes daily. Because each Kno response carries the customer's email, lifetime spend, lifetime orders, and the linked Shopify order, Hazel can cluster customers by stated motivation, occupation, or geography and then measure which of those segments actually repeat. Ask Hazel to build an occupation cluster and show retention per cluster, add an urban, suburban, and rural view from zip, or attribute an untracked channel that your pixels miss, and you get an answer with the numbers behind it. For consumer brands running Kno, Hazel replaces the work of exporting survey CSVs and pivoting them by hand, and it pairs Kno data with your Shopify, ad platforms, and Klaviyo data so segmentation and attribution questions are a single prompt.
Hazel reads the Kno data that matters for segmentation, retention, and attribution, and lets you query it conversationally:
Hazel keeps every response historically, so segment retention trends and multi-month comparisons are one prompt.
These are the kinds of questions Hazel answers about your Kno survey data:
Yes. Authorize the connection to Kno (formerly KnoCommerce) and your full survey response history syncs to Hazel. No app install required.
Kno's reporting summarizes survey results inside Kno. Hazel is conversational and cross-source: ask any question about your survey data on demand, cluster customers by a stated attribute like motivation or occupation, and join those segments to Shopify orders so you see LTV, AOV, and repeat rate by segment, not just response counts.
Yes. Hazel can build clusters from stated attributes (purchase motivation, occupation, job or industry similarity, geography from zip) and then profile each cluster by LTV, repeat rate, AOV, and days to conversion, so you learn which segments actually retain.
Yes. Kno captures how customers heard about you at the moment of purchase. Hazel reads that answer, compares it against your first and last visit UTM source and medium, and surfaces where stated attribution and your pixels disagree, so you can credit channels your tracking misses.
Daily.
No. Hazel only reads. We never send questions, edit responses, or modify your Kno setup.
Yes. Every response carries the customer's lifetime spend and the linked Shopify order, so you can analyze AOV, repeat rate, days to conversion, and LTV by survey segment, not just response volume.
Hazel connects to Kno with read-only access using the credentials you authorize. We never write to your account. Your data is encrypted in transit and at rest, and Hazel does not share your data with other customers or use it for model training.
Hazel is a flat annual fee with unlimited seats and unlimited connectors, no per-seat or per-source pricing. Book a call and we'll walk you through pricing for your stack.
Book a call and we'll walk through your Kno setup, the segments you want to build, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.