Hazel reads your full Reddit Ads history (campaigns, ad groups, ads, spend, impressions, and clicks) and answers business questions in plain English. No dashboards to build.
May 23, 2026
Hazel is an AI coworker that connects to your Reddit Ads account and answers business questions about your paid Reddit performance the way an analyst would. Once installed, Hazel ingests your campaign, ad group, and ad structure plus daily spend, impressions, and clicks, then refreshes every few hours. Ask Hazel about Reddit cost-per-click trends, which campaigns drove the most clicks last quarter, how Reddit spend compares to Meta and TikTok week over week, or how a specific Reddit campaign performed during a launch, and you get an answer with the numbers behind it. Because Reddit's reporting UI is thinner than the larger paid-social platforms, Hazel is often the fastest way for a brand to actually use Reddit Ads data in a business conversation. Hazel also pairs Reddit Ads with your other ad platforms, Shopify orders, email, and analytics, so cross-channel paid questions are a single prompt.
Hazel reads the Reddit Ads data that matters for analyzing a paid-social channel and lets you query it conversationally:
Hazel keeps the full historical record, so multi-quarter Reddit Ads trend questions are one prompt.
Common questions consumer brands ask about their Reddit Ads data:
"How much did we spend across all connected paid channels last month? Break it out by platform. I want to see where Reddit landed vs. Meta, TikTok, and Google."
"Which Reddit campaigns drove the most clicks this month, and how does that compare to last month?"
"Compare CPC on Reddit vs. Meta vs. TikTok for the last 90 days, and flag any week where Reddit was more than 2x the average."
"What share of our total paid spend is going to Reddit, and how has that shifted month over month this year?"
"Did our Reddit campaigns that ran during the spring launch actually correlate with a bump in Shopify new customer orders that week?"
Sign into Reddit through a popup in Hazel and approve the OAuth scope. No API keys to copy, no developer app to register. Multi-account brands can connect each Reddit Ads account separately.
Account structure (campaigns, ad groups, ads) and daily performance: spend, impressions, and clicks. Hazel pulls the full historical record from your account, no cap on lookback.
Roughly every 6 hours, automatically.
Reddit Ads exposes spend at the campaign level, not at the ad group or ad level. Hazel surfaces that constraint cleanly: spend questions resolve at the campaign level, while click and impression questions can go all the way down to the ad. Hazel will tell you when a question would require a granularity the Reddit API doesn't provide.
Reddit OAuth popup. Hazel only reads your Reddit Ads data; it never writes back to your account.
There are a handful of open-source Reddit Ads MCP servers (Pipeboard, sbmeaper, mkerchenski, Zapier Lead Ads, and others) that expose the Reddit Ads v3 API to a Claude or ChatGPT client as tools. List campaigns, fetch reports, pull ads. Those are useful for developers wiring an LLM directly to the Reddit Ads API.
Reddit's reporting surface is thinner than Meta's or Google's. Even with an MCP server wired up, you still hit Reddit's API quirks (campaign-level spend only, limited dimensions) on every prompt and have to handle them yourself. Hazel handles them once at ingest. It pulls your Reddit Ads history into an analytical store, joins it with your other ad platforms and your Shopify, email, and analytics data, and gives your team a single conversational interface for business questions. No MCP setup to manage, no per-prompt schema discovery, no API rate limits in the middle of an answer, and the same agent reasons across every paid channel and source you've connected.
If you specifically want MCP access to Hazel itself, that's available too. Ping us at https://calendly.com/clint-dunn/clint-hazel-intro.
Yes. Connect your Reddit Ads account through a one-click OAuth popup in Hazel. Hazel pulls your campaigns, ad groups, ads, spend, impressions, and clicks automatically.
Reddit Ads Manager is great for setting up and running campaigns, and Reddit's newer Max campaigns and Insights tools handle in-platform automation and social listening. Hazel sits on top of the data: it answers business questions across your full Reddit Ads history, joins Reddit spend with your other ad platforms and your Shopify, email, and analytics data, and works the way an analyst would. Starting from your question, not from a dashboard.
Yes. Max campaigns run inside Reddit: they handle targeting, bidding, and budget allocation automatically using Reddit's Community Intelligence. Hazel reads what Max campaigns spent, what they delivered, and how they performed against your other channels and campaign types. Hazel doesn't run Max campaigns; it reads them.
Those are dashboard and reporting tools. You build a Reddit Ads report template, then read it. Hazel is analyst-first: any question about your Reddit spend, in plain English, with no dashboard to configure. And Hazel goes beyond Reddit into your other ad platforms, Shopify, email, and analytics data in the same conversation.
Those tools are attribution-first and built around a fixed dashboard model. Hazel is analyst-first: any question about your Reddit spend or any other channel, not just attribution. You don't need to learn a dashboard or define metrics in advance. Hazel works from your question.
Reddit Ads MCP servers expose the Reddit Ads API as tools so an LLM can fetch data on demand. Hazel goes further: it ingests your Reddit Ads history into an analytical store, joins it with your other sources, and answers questions without you running an MCP server or hitting Reddit's API on every prompt.
Roughly every 6 hours.
No. Hazel only reads. We never edit your campaigns, ads, or budgets.
Reddit Ads exposes spend at the campaign level, so Hazel resolves spend questions at the campaign level. Click and impression questions can go down to the ad. If you ask for a breakdown the Reddit API doesn't provide, Hazel will tell you instead of guessing.
Yes. Connect each Reddit Ads account separately. You can scope an analysis to one account or run it across all of them.
Book a call and we'll walk through your Reddit Ads account, the questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.