Hazel reads your full Podscribe history (campaign performance, conversions, show and episode impressions, creative, device, and incrementality reads) and answers business questions in plain English. No dashboards to build.
June 12, 2026
Hazel is an AI coworker that connects to your Podscribe account and answers business questions about your podcast, streaming, and CTV ad performance the way an analyst would. Once connected, Hazel ingests your Podscribe campaign performance, individual conversions, show and episode impressions, creative and device breakdowns, and incrementality reads, then refreshes daily. Podscribe measures which shows, episodes, and creatives drive impressions, conversions, and incremental lift across podcast, YouTube, and CTV. Hazel takes that measurement data, joins it to your Shopify orders, and answers the questions that span both. Ask Hazel which shows drove the most new customers, the ROAS on a given publisher, whether a podcast campaign produced real incremental lift, or how Podscribe-attributed revenue reconciles against Shopify new-customer revenue, and you get an answer with the numbers behind it. Hazel pairs your Podscribe data with Shopify, Meta Ads, Google Ads, and your other sources, so cross-source questions about podcast spend versus actual revenue are a single prompt.
Hazel reads the Podscribe data that matters for analyzing a consumer brand's podcast, streaming, and CTV advertising and lets you query it conversationally:
Hazel keeps the full historical record, so multi-quarter ROAS trends and show-level comparisons over time are one prompt.
These are the kinds of questions Hazel answers about your Podscribe data:
How Hazel connects to Podscribe. Hazel connects to Podscribe through Podscribe's data API using credentials you authorize. There is no manual export or CSV step. Once the connection is authorized, Hazel begins ingesting your campaign performance, conversions, impressions, creative, device, and incrementality data.
What syncs. Campaign performance (spend, CPM, impressions and their windows, reach, frequency, clicks, visitors, installs, leads, signups, revenue, ROAS, CPA, downloads), individual conversions, show and episode impressions across podcast, YouTube, Rumble, and Spotify-video, creative and device breakdowns, incrementality reads, and estimated spend. Hazel keeps the full historical record going forward.
How often. Daily.
Reconcile Podscribe against Shopify-truth. Podscribe-attributed revenue reflects what Podscribe's attribution model credits to a show or episode, not the orders that actually settled in your store. When Hazel is connected to both Podscribe and Shopify, it joins Podscribe conversions to Shopify orders so you can see which shows and episodes drove real new customers and revenue, and validate podcast attribution against Shopify-truth in the same prompt.
Auth. Authorized via the credentials you provide for Podscribe's data API. Hazel only reads your data; it never writes back to Podscribe.
Looking for a Podscribe MCP for analytics? Podscribe ships its own data API for pulling campaign, conversion, impression, and incrementality data out of the platform. That API is the right tool if you want to move your Podscribe data into your own warehouse or build your own reporting pipeline.
Hazel is the analytics layer that already ingested your Podscribe data. Rather than wiring an LLM to Podscribe's API and writing the analysis logic yourself, Hazel ingests your Podscribe data into an analytical store, joins it with your Shopify orders, Meta Ads spend, Google Ads performance, and any other source you've connected, and gives your team a single conversational interface for business questions. No MCP setup to manage, no per-prompt schema discovery, and the same agent that answers "which shows drove the most new customers?" can also answer "how does Podscribe-attributed revenue reconcile against Shopify new-customer revenue this quarter?"
Hazel MCP. Hazel also exposes its own MCP endpoint, so your team can connect Claude, ChatGPT, or any MCP-compatible agent directly to Hazel's analytical store. Book a call to set it up.
Yes. Authorize Hazel with your Podscribe credentials and it starts ingesting your campaign performance, conversions, show and episode impressions, creative and device breakdowns, and incrementality reads.
Those are podcast measurement and attribution tools. The value is in their measurement model. Hazel is not a measurement vendor. It's the AI coworker that reads your Podscribe data alongside Shopify and your other ad platforms, so the same agent answers podcast questions, Shopify questions, and the cross-source questions that span both. You don't learn a dashboard or define metrics in advance. You ask, and Hazel works it the way an analyst would.
Daily.
No. Hazel only reads. It never writes to your Podscribe campaigns, conversions, or settings.
Yes. Hazel reads Podscribe's incrementality data, including control and test group counts and sizes, lift, incremental conversions, and confidence intervals, so you can separate ads that caused conversions from conversions that would have happened anyway.
Yes. Podscribe conversions carry the show last heard, the episode, the last-heard ad, and a new-customer flag. Hazel rolls those up so you can rank shows and episodes by new customers, revenue, and ROAS.
Yes. Podscribe breaks impressions out across podcast, YouTube, Rumble, and Spotify-video, with device-level results for the streaming and CTV side. Hazel keeps those breakdowns so you can compare channels on spend, conversions, and CPA in one prompt.
Yes. When Hazel is connected to both Podscribe and Shopify, it joins Podscribe conversions to Shopify orders so you can compare podcast-attributed revenue against the orders that actually settled in your store.
Hazel connects with read-only access using the credentials you authorize. It never writes back to Podscribe. Your data is encrypted in transit and at rest, and Hazel does not share your data with other customers or use it for model training.
Hazel is a flat annual fee with unlimited seats and unlimited connectors, no per-seat or per-source pricing. Pricing details.
Book a call and we'll walk through your data, the questions you want to answer, and what the rollout looks like.
Hazel helps your team uncover new revenue, catch problems early, and make smarter, faster decisions before you even know what to ask.