A few concepts that will help you get more out of Hazel. None of these are complicated, but knowing them upfront will make everything click faster.Documentation Index
Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
Use this file to discover all available pages before exploring further.
Threads
Threads
Every conversation with Hazel happens in a thread. Think of it like a chat conversation — Hazel remembers everything you’ve discussed within that thread, so you can ask follow-up questions naturally.Asked about revenue last week? Follow up with “break that down by channel” and Hazel knows exactly what you mean.Start a new thread when you’re switching to a completely different topic. This keeps things clean and helps Hazel stay focused.
Ask vs Deep Thinking
Ask vs Deep Thinking
Hazel has two modes for answering questions.Ask gives you fast answers in seconds. It’s perfect for straightforward questions like “What was revenue yesterday?” or “What’s our top-selling SKU this month?”Deep Thinking is for complex research that needs multi-step analysis. It takes a few minutes but digs much deeper — comparing time periods, cross-referencing data sources, and surfacing insights you might not have thought to ask about. To start a Deep Thinking question, click the + button in the text box.Most of the time, Ask is all you need. Use Deep Thinking when you want a thorough investigation. Learn more about when to use each mode.
Memory
Memory
Think of Hazel like a brilliant new hire: incredible general knowledge, but knows nothing about your brand yet. Memory is the notebook that carries knowledge between conversations.Teach Hazel your definitions once — “When I say ‘active subscriber,’ I mean someone with an active subscription who has ordered in the last 90 days” — and it remembers across every future thread.There are two types: Org Memory is shared across your whole team, so everyone benefits from the same definitions. User Memory is personal to you, for your own preferences and shortcuts.Memory is one of Hazel’s most powerful features — use it to store brand guidelines, goals, custom metric calculations, and anything else that makes your answers more accurate.Set up your Memory to get answers that match how your team actually talks about your business.
Data sources
Data sources
Hazel connects to 80+ platforms across marketing, sales, finance, support, and reviews. Once connected, your data syncs automatically every 4 hours — no manual uploads, no stale spreadsheets. After connecting, Hazel handles all data cleaning and setup — no manual configuration needed.This is what makes Hazel different from tools like ChatGPT or Claude, where you’d upload a CSV and hope it’s current. Hazel is always connected to your live data, so the answers are always fresh.Browse all available integrations to see what you can connect.
Scheduled Reports
Scheduled Reports
Have a question you ask every Monday morning? Turn it into a scheduled report.Pick any question, choose a schedule (daily, weekly, or monthly), and tell Hazel where to deliver it — Slack or email. Hazel runs the report automatically and sends it on time, every time.Set up your first scheduled report.
Weekly Reviews
Weekly Reviews
Weekly reviews let you get a comprehensive business summary covering revenue, orders, marketing performance, support volume, and anomalies — all compared to the previous week so you can spot trends immediately.Currently, you can revisit any thread regularly by pinning it — hover over the thread in the side nav, click the three dots, and select Pin. When scheduled reports launch, this will become fully automated.Learn more about weekly reviews.
Alerts
Alerts
Hazel will monitor your data in the background and notify you when something unusual happens. Revenue drops, rising CAC (customer acquisition cost), support ticket spikes — you’ll know about it without having to check.Learn more about alerts.
Inline Citations
Inline Citations
Every number in Hazel’s Deep Thinking responses is backed by a citation. Click any cited figure to see a simple equation showing the calculation and the source(s) used — so you can always verify where a number came from.This is how you build trust in the answers. You’re never just taking Hazel’s word for it; you can always verify.Learn how citations work.
