> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription Analysis Prompts: Churn and Retention

> Ready-to-use prompts for subscription churn, cancellation reasons, subscriber retention, and recurring revenue forecasting to reduce losses.

<Note>
  Best with: **Shopify** + **Recharge** or **Skio**
</Note>

### Subscription health

> "How many active subscribers do we have? Show me the trend over the last 6 months."

> "What's our monthly subscription churn rate? Break it down by month for the last quarter."

> "How much recurring revenue do our subscriptions generate per month? Show the trend."

> "What percentage of our total revenue comes from subscription orders vs one-time purchases?"

### Cancellation analysis

> "What are the top reasons customers cancel their subscriptions? Show me a breakdown of cancellation reasons."

> "Are cancellations increasing or decreasing? Show me the weekly trend for the last 3 months."

> "Which products have the highest subscription cancellation rate? Are there specific items driving churn?"

> "What's the average subscription duration before cancellation? How many billing cycles do most subscribers complete?"

### Subscriber behavior

> "How does the LTV of subscription customers compare to one-time purchasers?"

> "What's the retention rate for subscribers acquired in each of the last 6 months? Show me a cohort view."

> "Which subscribers are most at risk of churning? Look at engagement patterns, order frequency, or recent changes."

> "Do customers who start with a subscription bundle stay longer than those who subscribe to a single product?"

### CX impact on subscriptions

> "Do customers who contact support before canceling have a different retention rate than those who cancel without reaching out?"

> "What are the most common support topics from subscribers in the 30 days before they cancel?"

<Tip>
  If you've migrated between subscription platforms (e.g., from Recharge to Skio), use [Memory](/docs/features/memory) to tell Hazel about the migration date. This helps Hazel combine historical and current data correctly.
</Tip>

***

**Want help getting started?** [Book an intro call](https://calendly.com/clint-dunn/clint-hazel-intro) and we'll walk through these together.