> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Retention and LTV Prompts: Cohorts and Churn

> Ready-to-use prompts for lifetime value analysis, cohort retention curves, churn rate tracking, and winback opportunities to reduce attrition.

<Note>
  Best with: **Shopify**, **Klaviyo**
</Note>

### Lifetime value

> "What's our customer LTV (lifetime value — total revenue a customer generates over their relationship with us) at 30, 60, 90, and 365 days?"

> "Which acquisition channel produces the highest LTV customers?"

> "What's the LTV of customers whose first purchase was our hero product vs other products?"

### Retention & cohorts

> "Show me our monthly cohort retention curves. What percentage of customers come back to buy again at 30, 60, and 90 days?"

> "What's our overall churn rate? How many customers haven't purchased in 120+ days?"

> "Which product categories have the highest repeat purchase rates?"

### Winback opportunities

> "How many customers haven't purchased in 90+ days but were previously active? What was their last product purchased?"

> "What's the revenue opportunity if we reactivated 10% of our lapsed customers?"

> "Which lapsed customers have the highest historical LTV? Show me the top 50."

***

**Want help getting started?** [Book an intro call](https://calendly.com/clint-dunn/clint-hazel-intro) and we'll walk through these together.