> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Spend Optimization Prompts: ROAS and Budget

> Ready-to-use prompts for ROAS optimization, budget allocation, scaling decisions, and cross-channel attribution comparison to maximize efficiency.

<Note>
  Best with: **Meta Ads**, **Google Ads**, **TikTok Ads**, **Shopify**
</Note>

### Spot underperforming campaigns

> "What's our blended ROAS across all paid channels? How does it compare to last month?"

> "Which campaigns are underperforming? Show me anything with ROAS below 2x that's spent more than \$500 in the last 30 days."

> "Where are we wasting ad spend? Show me ad sets with high spend but low conversion rates."

> "What's our CAC (customer acquisition cost — total ad spend divided by new customers acquired) by channel this month?"

### Find campaigns ready to scale

> "Which campaigns have room to scale — meaning strong ROAS with low impression share or small audience reach?"

> "Based on this month's ROAS by channel, which channel would best absorb an extra \$10k in budget?"

> "Are any campaigns hitting diminishing returns? Show me where ROAS has been declining as spend increased."

### Compare attribution across platforms

> "Compare what Meta reports as revenue vs what we actually see in Shopify for the same period."

> "How does our Fairing survey attribution ('How did you hear about us?') compare to what the ad platforms report?"

> "What percentage of our attributed revenue comes from branded vs non-branded search terms?"

***

**Want help getting started?** [Book an intro call](https://calendly.com/clint-dunn/clint-hazel-intro) and we'll walk through these together.