> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Yotpo Analytics: Reviews and UGC Data

> Yotpo product reviews, star ratings, and visual UGC synced to Hazel to surface sentiment trends and correlate feedback with sales performance.

## Overview

Yotpo helps brands collect and display product reviews, ratings, and visual UGC. Connect it to Hazel to analyze customer feedback alongside your sales and marketing data.

## What Hazel pulls

Once you connect Yotpo, Hazel has access to:

* **Reviews** — every product review with star ratings, text, and timestamps
* **Ratings** — aggregate ratings by product
* **Review metadata** — reviewer information and review dates

## How to connect

Find Yotpo in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=yotpo) and click the **+** button. You'll need to provide your Yotpo API token and Store ID.

**What you'll need:** Your Yotpo API token (utoken) and Store ID, found in your Yotpo account settings.

## Example questions you can ask

Once your Yotpo data is connected, try questions like these:

* "How much visual UGC (photos and videos) are customers attaching to reviews?"
* "Which products have the most reviews?"
* "Show me review volume trends this quarter"
* "Which products have the lowest ratings?"
* "How many reviews did we collect last month?"

## Good to know

* Pair with Shopify to see how review ratings correlate with sales performance and return rates.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>