> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracksuit Analytics: Brand Awareness Tracking

> Tracksuit brand tracking data — awareness, consideration, and purchase intent metrics — synced to Hazel to measure full-funnel brand impact.

## Overview

Tracksuit measures how well consumers know and consider your brand. Connect it to Hazel to track your brand health metrics — awareness, consideration, and purchase intent — alongside your performance marketing data.

## What Hazel pulls

Once you connect Tracksuit, Hazel has access to:

* **Funnel metrics** — brand awareness, consideration, and purchase intent over time
* **Brand health trends** — how your brand metrics are changing period over period

## How to connect

Find Tracksuit in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=tracksuit) and click the **+** button. You'll need to paste your Tracksuit API key.

**What you'll need:** Your Tracksuit API key, found in your Tracksuit account settings.

## Example questions you can ask

Once your Tracksuit data is connected, try questions like these:

* "What's our current brand awareness?"
* "How has our brand consideration trended over the last 6 months?"
* "Show me our full brand funnel — awareness to consideration to purchase intent"
* "What's our current purchase intent score?"
* "How does our brand awareness compare to last quarter?"
* "Have any of our brand metrics declined month over month?"

## Good to know

* Tracksuit data is survey-based, so metrics represent consumer perception rather than behavioral data.
* Pair with your ad platforms to see whether brand marketing spend is translating into awareness and consideration gains.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>