> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Stay AI Analytics: Subscription Retention Data

> Stay AI subscription data — churn risk scores, dunning state, and cancellation reasons — synced to Hazel for retention analytics.

## Overview

Stay AI is a Shopify-native subscription management platform with built-in churn risk scoring. Connect it to Hazel to track your subscription health — active subscribers, who's at risk of churning, dunning state, and the products driving recurring revenue.

## What Hazel pulls

Once you connect Stay AI, Hazel has access to:

* **Subscriptions** — every subscription with status, billing cadence, pricing, and lifecycle events (active, paused, cancelled)
* **Subscription items** — the products and variants on each subscription, including quantity, SKU, and one-time add-ons
* **Recurring orders** — orders generated by subscription contracts and their line items
* **Churn risk** — Stay AI's churn risk score (0-1) and risk bucket for each active subscription
* **Dunning state** — when a subscription enters and exits the billing-retry cycle
* **Cancellation reasons** — the reason captured at cancellation time
* **Selling plan groups** — standard, prepaid, and calendar-prepaid plan configuration

## How to connect

Find Stay AI in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=stay) and click the **+** button. You'll need to paste your Stay AI access token.

**What you'll need:** Your Stay AI access token, found in your Stay AI dashboard.

## Example questions you can ask

Once your Stay AI data is connected, try questions like these:

* "How many active Stay AI subscriptions do we have?"
* "What's our subscription churn rate this month?"
* "Which subscriptions are at risk of churning?"
* "What are the top reasons subscribers cancel?"
* "How many subscribers are currently in dunning?"
* "Which products have the highest subscription retention?"
* "What's the breakdown of standard vs prepaid subscriptions?"

## Good to know

* **Churn risk scoring** is one of the most useful parts of this integration — Stay AI assigns each subscription a 0-1 score plus a risk bucket so you can prioritize retention outreach.
* **Dunning tracking** lets you see exactly when subscriptions enter the billing-retry cycle and whether they recovered or churned.
* For revenue analysis, pair Stay AI with Shopify — subscription orders flow through Shopify as fulfillable orders, and Shopify is the definitive revenue record.
* Stay AI is a competitor to Recharge and Skio; brands typically run on only one. If you're migrating between platforms, both sources can coexist in Hazel during the transition.
* Your data refreshes automatically.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>