> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Ads Analytics: Campaign Performance

> Snapchat Ads integration pulls campaign spend, impressions, clicks, and device breakdowns into Hazel for cross-channel paid media analysis.

## Overview

Bring your Snapchat Ads data into Hazel to track campaign performance alongside your other paid channels. See spend, engagement, and how Snapchat fits into your overall media mix.

## What Hazel pulls

Once you connect Snapchat Ads, Hazel has access to:

* **Campaigns, ad squads, and ads** — your full account structure with status and settings
* **Spend** — daily spend at the campaign level
* **Engagement metrics** — impressions and clicks
* **Device breakdowns** — how your ads perform across different mobile devices

## How to connect

Find Snapchat Ads in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=snapchat+ads) and click the **+** button. You'll sign in through Snapchat in a popup window to authorize the connection.

**What you'll need:** A Snapchat Business Account with access to your ad campaigns.

## Example questions you can ask

Once your Snapchat Ads data is connected, try questions like these:

* "How much are we spending on Snapchat vs other channels?"
* "What's our Snapchat CPC this month?"
* "Show me our top Snapchat campaigns by impressions"
* "Which devices drive the best performance for our Snapchat ads?"
* "How has our Snapchat spend trended over the last quarter?"
* "Compare Snapchat vs TikTok ad performance"

## Good to know

* Pair with your other ad platforms (Meta, Google, TikTok, Pinterest) to see where Snapchat fits in your full paid media mix.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>