> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopify Analytics: Orders, Customers, and Revenue

> Shopify orders, customers, products, and revenue data synced to Hazel for AI-powered ecommerce reporting, trend detection, and growth insights.

## Overview

Shopify is the foundation for most Hazel customers. It's usually the first integration people connect — and for good reason. Your Shopify data powers revenue analysis, customer insights, product performance, and much more.

## What Hazel pulls

Once you connect Shopify, Hazel has access to:

* **Orders** — every order, including line items, discounts applied, and order status
* **Customers** — customer profiles, order history, and lifetime value
* **Products & variants** — your full product catalog with pricing, inventory, and variant details
* **Fulfillments** — shipping and delivery status for every order
* **Refunds & returns** — refund amounts, reasons, and which products get returned most
* **Discounts** — discount codes and automatic discounts, including usage and revenue impact
* **Metafields** — any custom data you've added to orders, products, or customers
* **Tags** — customer, order, and product tags you've set up in Shopify

## How to connect

Install the [Hazel Shopify app](https://apps.shopify.com/tryhazel) directly from the Shopify App Store. You'll be redirected to your Shopify admin to approve the connection — click **Install** to authorize Hazel.

Once installed, Hazel starts pulling in your historical data automatically. Hazel handles all data cleaning and setup — no manual configuration needed.

<Note>
  **Multiple stores?** Each Shopify store needs its own app install. Install the [Hazel Shopify app](https://apps.shopify.com/tryhazel) on each store separately.
</Note>

## Example questions you can ask

Once your Shopify data is connected, try questions like these:

* "What was our revenue last month?"
* "Show me our top 10 products by units sold"
* "What's our average order value trend over the last 90 days?"
* "Which products have the highest return rate?"
* "Compare new vs returning customer revenue this quarter"
* "What's our repeat purchase rate?"
* "How many orders used a discount code last month, and what was the average discount?"
* "Show me revenue by day for the last 30 days"

## Good to know

<Note>
  Hazel syncs your **full order history** — not just recent data. That means you can ask about trends over months or even years.
</Note>

* Your data refreshes roughly every 6 hours.
* Hazel supports **multiple Shopify stores**. Connect each one separately and ask about them individually or together.
* Shopify data pairs beautifully with your ad platforms. Connect Meta Ads or Google Ads to see true ROAS against actual Shopify revenue.
* **Customer counts may differ from Shopify** — Hazel performs identity resolution to deduplicate customers (e.g., a guest checkout and a registered account with the same email are counted as one customer). This gives you more accurate unique customer counts, but the number may be lower than what Shopify shows.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>