> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Okendo Analytics: Product Reviews and Ratings

> Okendo product reviews — star ratings, review attributes, and customer feedback — synced to Hazel for product sentiment analytics.

## Overview

Okendo helps consumer brands collect and display product reviews. Connect it to Hazel to analyze ratings, review sentiment, and customer feedback alongside your sales and marketing data.

## What Hazel pulls

Once you connect Okendo, Hazel has access to:

* **Reviews** — every product review with star ratings, text, and timestamps
* **Review attributes** — structured feedback like fit, quality, and value ratings
* **Reviewer attributes** — demographic and profile data about who left each review
* **Review tags** — how reviews are categorized in Okendo

## How to connect

Find Okendo in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=okendo) and click the **+** button. You'll need to paste your Okendo API key.

**What you'll need:** Your Okendo API key, found in your Okendo account settings.

## Example questions you can ask

Once your Okendo data is connected, try questions like these:

* "What's our average star rating by product?"
* "Show me review themes for our top products"
* "Which products have the most negative reviews?"
* "How has our review volume trended this quarter?"
* "What do customers say about sizing in their reviews?"
* "Which products have improved their ratings over time?"

## Good to know

* Pair with Shopify to see how review ratings correlate with sales performance and return rates.
* Review attributes give you structured feedback beyond star ratings — like how customers rate fit, quality, or value.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>