> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Ads Analytics: Facebook and Instagram ROAS

> Meta Ads integration pulls Facebook and Instagram campaign spend, ROAS, CPM, and creative performance into Hazel for unified reporting.

## Overview

See your Meta (Facebook + Instagram) ad performance alongside your Shopify revenue. Hazel pulls in your campaign data so you can ask about spend, ROAS, and performance without ever opening Ads Manager.

## What Hazel pulls

Once you connect Meta Ads, Hazel has access to:

* **Ad accounts, campaigns, ad sets, and ads** — your full account structure with status and settings
* **Spend** — daily and lifetime spend at every level
* **ROAS** — return on ad spend (how much revenue you generate per dollar spent on ads)
* **CPM, CPC, and CPA** — cost per thousand impressions, cost per click, and cost per acquisition
* **Platform and device breakdowns** — performance across Facebook vs Instagram and across desktop vs mobile

## How to connect

Find Meta Ads in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=meta+ads) and click the **+** button. You'll sign in through Meta in a popup window — make sure you use an account that has access to the ad accounts you want to analyze.

**What you'll need:** A Meta Business Manager account with access to your ad accounts. If you work with an agency, make sure they've granted your account the right permissions before connecting.

## Example questions you can ask

Once your Meta Ads data is connected, try questions like these:

* "What's our Meta ROAS this month?"
* "Which campaigns have ROAS above 3x?"
* "Show me spend and revenue by campaign for the last 30 days"
* "Compare our Facebook vs Instagram ad performance"
* "Which ad sets have the highest CPA?"
* "How has our Meta spend trended over the last quarter?"

## Good to know

<Note>
  You'll need **Meta Business Manager** access to connect. If you work with an agency, make sure they've granted your account the right permissions.
</Note>

* Data includes both Facebook and Instagram — you can analyze them together or separately.
* Pair with Shopify to compare Meta-reported ROAS against actual Shopify revenue for a more accurate picture.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>