> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Analytics: Search, Shopping, and Display

> Google Ads integration brings Search, Shopping, Display, and PMax campaign data into Hazel for cross-channel keyword and conversion analysis.

## Overview

Bring your Google Ads data into Hazel to analyze Search, Shopping, Display, and Performance Max campaigns alongside your other channels. See what's working, what's wasting budget, and how Google fits into your overall marketing mix.

## What Hazel pulls

Once you connect Google Ads, Hazel has access to:

* **Campaigns, ad groups, and ads** — your full account structure with status and budget settings
* **Keyword-level performance** — metrics broken out by keyword and device
* **Click data** — detailed click-level data including search terms where available
* **Spend and conversions** — daily spend, conversion counts, and conversion value
* **Campaign metrics** — daily performance rollups for every campaign

## How to connect

Find Google Ads in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=google+ads) and click the **+** button. You'll sign in through Google in a popup window — use the account that has access to your Google Ads.

**What you'll need:** A Google account with access to your Google Ads account.

## Example questions you can ask

Once your Google Ads data is connected, try questions like these:

* "What are our top converting keywords?"
* "Show me campaigns with declining ROAS"
* "What's our Google Ads spend vs revenue this quarter?"
* "Which search terms are wasting budget?"
* "Compare Search vs Shopping campaign performance"
* "What's our impression share for branded keywords?"

## Good to know

* Hazel supports **Search, Shopping, Display, and Performance Max** campaigns.
* Pair with Meta Ads and Shopify to get a complete picture of your paid acquisition performance across channels.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>