> ## Documentation Index
> Fetch the complete documentation index at: https://fromhazel.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Seller Central Analytics: Orders and FBA

> Amazon Seller Central orders, inventory, FBA returns, and financial data synced to Hazel for unified marketplace revenue and profitability insights.

## Overview

If you sell on Amazon, this integration gives you the full picture — orders, inventory, FBA (Fulfillment by Amazon), and advertising data. With 121+ data tables, Amazon is one of Hazel's most data-rich integrations.

## What Hazel pulls

Once you connect Amazon, Hazel has access to:

* **Orders** — every Amazon order with line items, fulfillment status, and payment method details
* **Items** — product catalog data including identifiers, images, and dimensions
* **FBA inventory** — Fulfillment by Amazon stock levels across your catalog
* **FBA returns** — return events and reasons from FBA
* **Financial events** — shipment-level financials, fees, and charge components

For ad performance (Sponsored Products, Brands, Display), connect the separate [Amazon Ads](/docs/integrations/amazon-ads) integration.

## How to connect

Find Amazon in the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace?search=amazon) and click the **+** button. You'll sign in through Amazon Seller Central to authorize the connection.

**What you'll need:** An Amazon Seller Central account with access to the data you want to analyze.

## Example questions you can ask

Once your Amazon data is connected, try questions like these:

* "What's our Amazon revenue this month vs Shopify?"
* "Show me inventory levels for our top 10 ASINs"
* "Which Sponsored Products campaigns have the best ROAS?"
* "Are any products at risk of going out of stock?"
* "What are our FBA storage fees this quarter?"
* "Compare our Amazon advertising spend vs return"

## Good to know

<Note>
  Amazon is one of Hazel's **most data-rich integrations** with 121+ tables. The initial backfill may take longer than other integrations — give it a few days to complete.
</Note>

* Pair with Shopify to compare performance across your direct and Amazon channels side by side.
* For Amazon advertising data (Sponsored Products, Brands, and Display), see the dedicated [Amazon Ads](/docs/integrations/amazon-ads) integration page.
* **Amazon customers are separate from Shopify customers** — Hazel can't deduplicate customers across Amazon and Shopify because Amazon doesn't share customer email addresses. You can compare the channels, but can't track the same person across both.
* Your data refreshes roughly every 6 hours.

<Tip>
  **Ready to connect?** Head to the [Hazel marketplace](https://app.fromhazel.ai/integrations/marketplace) to get started. Need help? Reach out via your shared Slack channel or [contact support](/docs/resources/contact-support).
</Tip>